UPDATED: 03/28/2020 When I have a conversation with anyone about SEO, I usually find that their main goal is to “get on the first page of Google”. Then I ask, “What would someone be searching for in order to find your site on the first page?” Usually that gets me a “hmm… good…
If you’ve ever used Google Analytics and tried to figure out which keywords people are using to find your site, you’ve probably encountered the frustrating “(not provided)” keyword. In fact, this accounts for almost 100% of traffic on most of my sites, and probably yours too! This data is hidden for all searchers using a…
Have you ever logged into Google Analytics and just stared blankly at the screen wondering what the heck you were looking at? Or maybe you just don’t know where to click to find the most valuable information about your website performance… Perhaps you want to get a quick look at how mobile visitors use the…
When people visit your website, do you know exactly what you want them to do? For me, the main goal is to have them contact me using my contact form. Since that is my main goal, I need to make sure everything on my site supports that goal. I also need to specifically track that…
First of all, we need to create a new “view.” We want to always keep an unfiltered view for troubleshooting (the control group for you science nerds), and then we’ll customize a view that shows us the specific analytics we want to see! Here we go. (this was the easy part…) Next up, we’ll take…
Ever wondered how you can get more clients to hire you? The answer is simple: Have more consultations. And to get more consultations you just need more inquiries. And to get more inquiries you just need more people to visit your contact form. And to get more people to visit your contact form you only…