Episode 16 – Diagnosing a Ranking Drop or Algorithm Change
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We discuss the main factors that we check when we see that a site has been affected by an algorithm change (or seen a ranking drop). How to use Google Search Console to see which pages / queries were affected. How to identify changes to the search engine results pages and the underlying intent being displayed. How to look at the data, make a hypothesis, and test it. We also included a few of our favorite algorithm tracking tools:
A few twitter accounts worth following for algorithm related news and analysis:
- https://twitter.com/JohnMu
- https://twitter.com/sistrix
- https://twitter.com/searchliaison
- https://twitter.com/lilyraynyc
A great article by Google Search Central:
https://developers.google.com/search/blog/2019/08/core-updates