Google Analytics For Photographers – Setting Goals

When people visit your website, do you know exactly what you want them to do? For me, the main goal is to have them contact me using my contact form. Since that is my main goal, I need to make sure everything on my site supports that goal. I also need to specifically track that goal so I know whether or not my website is doing its job! In Google Analytics, you can easily set goals and track conversions! The easiest way to set this up is to have your form redirect to a “thank you” page. You don’t actually NEED to do this if you know how to set up a little bit of code for the submit button… but this way is super easy. Here are the steps for setting up the goal within Google Analytics: Screenshot_100715_040859_PM Screenshot_100715_041136_PM Done! Now when I go to my goals overview, I’ll be able to see what percentage of my site traffic actually completes this goal! Screenshot_100715_055029_PM I can also set up a goal widget in my custom dashboard to have this info front and center when I view my analytics! Screenshot_100715_055204_PM More on that in the next post! As always feel free to leave a comment below or you can join the Fuel Your Photos Facebook Group and let me know how I can help!

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About Fuel Your Photos

Here on the Fuel Your Photos website, you will find resources, guides, interviews and ideas about making the most of your photography website.
 
We talk about building and planning your site, optimizing for search engines and conversions, and ways to get more traffic to your website.

We both started our careers as wedding photographers and were intrigued by marketing ourselves using SEO tactics. For our own personal businesses, organic search allowed us to have active marketing campaigns around the clock. 

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We’ve taught SEO to photographers in the past 5 years, speaking at workshops and conferences around the world. We understand that this topic can be extremely confusing and difficult to grasp. We want to help that.

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