CONTENT CREDITS

Home Page Renovation (4 Credits):
We create a new home page for you as a draft, then replace your current home page when you approve the changes. This includes writing new copy, headings, writing alt text for home page images, and adjusting the layout/design to accompany the changes.

Cornerstone Optimization (1 Credit):
We will optimize the title, meta description, and URL for a cornerstone page on your site. We will also optimize the main headings, look for opportunities to add relevant keywords to the body copy, and add relevant alt text to important images. If you do not have any qualifying pages, we will give you suggestions so that you can write a draft and we can complete these optimization steps. You will also receive keyword research data conducted for optimizing the cornerstone content. No layout or design changes will be made, and no substantial copy will be written by our team, if you need this service you can use 4 credits for the creation of a single piece of cornerstone content.

Blog Post Optimization – Non Cornerstone (10 posts = 2 credits):
We will look at Search Console to find opportunities to improve current blog posts (these need to have been published for at least 2 weeks, and 4 weeks is better). We will update the title, meta description, and URL as needed, as well as looking for obvious places to insert relevant keywords (found in search console, no additional keyword research will be done for this service) into the copy. We will also remove any spammy practices that may be hindering the post or the website as a whole.

**Cornerstone content is defined as a page (or post type) that is meant to be the authoritative result for a main keyword group. Cornerstone topics are typically larger topics with meaningful search volume, as opposed to long tail keywords with little volume data available. We reserve the right to determine whether a post is considered cornerstone content and whether it qualifies for blog post optimization or cornerstone optimization.

SERVICE CREDITS

Each service credit represents one billable hour of technical work on your site. This work is not recorded with video, but we will record an update in outline form of the things that were completed.

Examples of the type of work covered by service credits include:

  • Technical/Indexation issues found during an audit
  • SEO Plugin configuration
  • Performance optimization (image compression, caching, etc)
  • Redirects, HTTPS, and other domain issues
  • Edits to your theme or custom coded solutions
  • Any other technical issues agreed upon via email

**While these credits have some flexibility, they are not meant for content or strategy related work.

STRATEGY CREDITS

Each strategy credit represents a 45 minute video call with a senior team member to discuss your project, strategy, or to complete any other work on your site that falls outside of our normal parameters. Think of this as one on one time with an expert who has access to your site, analytics, and can help answer all of those “it depends” questions very specifically for you.

These calls can be recorded and made available for you to re-watch as needed.

Examples of common topics for strategy sessions:

  • Reviewing keyword research
  • Deciding on appropriate site structure
  • Coaching on how to use a theme or website platform
  • How to blog effectively for SEO or a review of current posts
  • Link building ideas or other brainstorming
  • Reviewing analytics and ranking data to help make sense of trends

Strategy sessions must be scheduled ahead of time and if you don’t show up for your session, your credit will still be used. You can reschedule your session with at least a 48 hour notice. Note that our senior team members are all in the US in Eastern Time, and typically schedule calls between 9am and 5pm. However, exceptions may be made for clients in other countries when special consideration is requested!

**If you are unable or unwilling to complete a video call for any reason, you may send a list of requests or questions via email and we will make a recording for you during your scheduled session.

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